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Neil Hedley
He maintains that those achievements are less a function of his own abilities, and more a testament to the people who provided him with the inspiration to seize on the limitless power of the writte...lihat lebih banyakHe maintains that those achievements are less a function of his own abilities, and more a testament to the people who provided him with the inspiration to seize on the limitless power of the written word, buttressed by time-honored principles established by the legends of the advertising industry. That brings us to the 10th Anniversary 2nd Edition of What Was That Number Again.
Neil was fortunate to learn the ropes in the advertising industry from great men and women who understood exactly why successful advertisers do the things they do and, just as importantly, why they avoid the things they don't do. Best of all, the giants who provided shoulders for Neil to stand on were happy to pass on those lessons. This book is Neil's attempt to pay it forward.
Oh, and the photo? It's three years old. It's the nicest photo of him we could find. He has a great face for radio.lihat lebih sedikit
Buku oleh Neil Hedley
Copywriting 101 - What Was That Number Again?: Crimes Against Advertising, and How to Prevent Them