Penilaian: 0 dari 5 bintang
0 penilaian
Memuat
LL![]()
author
Larry Light
Larry Light is the chief executive officer of Arcature LLC, consultants in brand management. He was formerly a senior executive and board member at BBDO, president of the internati...lihat lebih banyakLarry Light is the chief executive officer of Arcature LLC, consultants in brand management. He was formerly a senior executive and board member at BBDO, president of the international division of Ted Bates, the global chief marketing officer of McDonald’s, and the interim global chief brands Officer of IHG. He is the co-author with Joan Kiddon of Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands.
Joan Kiddon is the president and chief operating officer of Arcature LLC, consultants in brand management. She began her career as a market researcher at BBDO Worldwide in New York before moving into account management and becoming the head of marketing and market research for BBDO West, Los Angeles. She joined Arcature in 1990. She was a consultant to McDonald’s during its brand turnaround from 2002 to 2005, and, consulted to IHG with Larry Light from 2011 to 2014.lihat lebih sedikit
Buku oleh Larry Light
The Paradox Planet: Creating Brand Experiences for the Age of I