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Sokotch Mel
Mel's advertising agency career spans 30 years, much of it heading up major accounts at three of the world's leading agencies: Ted Bates, Grey Advertising, and Foote Cone & Belding.
The lion's sh...lihat lebih banyakMel's advertising agency career spans 30 years, much of it heading up major accounts at three of the world's leading agencies: Ted Bates, Grey Advertising, and Foote Cone & Belding.
The lion's share of Mel's agency experience involved healthcare: he's headed up OTC accounts, including brands from Pfizer, Warner Lambert, GSK. Importantly, Mel launched and built FCB's DTC practice, attracting Rx marketers like Merck, Lilly, Alcon, Organon, Amgen, Boehringer-Ingelheim.
Mel's consulting career is now in its 12th year with focus on helping pharmaceutical marketers prefect their DTC campaigns as well as conducting advertising training seminars. Clients have included: Merck, AstraZeneca, BI, AbbVie, Takeda, Roche, Biogen-Idec plus several ad agencies and media companies.
He's helped to create DTC campaigns for Fosamax, Singulair, Proscar, Varivax, Zocor, Cymbalta, Strattera, Neulasta, Patanol, Nuvaring, Meridia, Flomax, Pradaxa, Spiriva, Tradjenta, Uloric, HUMIRA, Entyvio, Brintellix.
Along the way Mel's authored numerous articles on issues facing the industry; made presentations at key industry functions as well as the FDA. And in 2010, published "Shortcuts to the Obvious," a common sense, cut-to-the-chase advertising primer.
Mel is a lifelong resident of New York City. He's a graduate of the City University of New York. His wife Joan is a local school principal; son Jon is an attorney; and daughter Amy, like Dad, is in the advertising business.lihat lebih sedikit
Buku oleh Sokotch Mel
THE DTC ADVERTISING HANDBOOK: What Works, What Doesn't, and Why