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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...lihat lebih banyakChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.lihat lebih sedikit
Buku oleh Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Position Yourself Or Be Positioned: The Personal Category Design Playbook Penilaian: 0 dari 5 bintang0 penilaianCategory Design 101: End Of Year 2022 Q&A Penilaian: 0 dari 5 bintang0 penilaianWriter Business Models: How Writers, Creators, And Thought Leaders Monetize Penilaian: 5 dari 5 bintang5/5The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Penilaian: 5 dari 5 bintang5/5How To Create A Category As A Small "e" Entrepreneur Penilaian: 0 dari 5 bintang0 penilaianPaid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom Penilaian: 3 dari 5 bintang3/5The Category Design Scorecard Penilaian: 0 dari 5 bintang0 penilaianThe Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea Penilaian: 5 dari 5 bintang5/5Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Penilaian: 0 dari 5 bintang0 penilaianHow To Have A Legendary Career: Ask Yourself These 8 Questions Penilaian: 5 dari 5 bintang5/5
Buku audio oleh Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Penilaian: 5 dari 5 bintang5/5